284%
growth in
impressions
132%
increase
in clicks
THE CHALLENGE
Their existing digital footprint lacked:
- A professional website aligned with the brand’s image.
- Local search visibility for high-intent search terms.
- Google Business Profile optimization to attract nearby patients.
- Search ads and social media ads.
- Conversion tracking for paid campaigns.
We focused on redesigning the website, enhancing organic and local SEO visibility, and generating new leads through Google Ads and Facebook Ads.
OUR SOLUTION
We delivered a full 360 degree digital revamp for Rainari Health — redesigning their website and building strong SEO, Google Business Profile, and paid advertising campaign to attract and convert high-quality leads.
- Custom website redesign focused on premium patient experience
- Local and organic SEO optimization
- Optimization of Google Business Profile
- Facebook and Google Ads campaign with conversion tracking
SERVICES
- Website design & development
- Local SEO & Google Business Profile Setup
- Google and Facebook Ad management
- Analytics & conversion tracking
- Ongoing optimization
WEBSITE REDESIGN
We redesigned RainariHealth.com to reflect the brand’s concierge care model, emphasizing credibility, calm design aesthetics, and intuitive UX.
- Conversion-focused CTAs (“Enroll Now” / “Schedule a Call”)
- Clear service categorization
- Trust badges and medical affiliations
- Live AI Chat integration for immediate patient engagement
- Keyword-rich blog articles
SEARCH CONSOLE OBSERVATIONS
Post-launch, the site’s SEO performance showed strong improvements in all key areas:
- Number of clicks increased from 117 to 272, which is a +132% increase.
- Impressions increased from 1.86K to 7.16K, which is a +284% increase.
- Average Click-Through Rate (CTR) increased from 3.8% to 6.3%.
- Average Position improved from 25.1 to 21.1 so the pages rank higher.
These metrics reflect enhanced search visibility and user engagement across branded and non-branded queries.
SETUP GOOGLE BUSINESS PROFILE
We optimized Rainari Health’s Google Business Profile, improving discoverability in local map searches and driving more direct patient engagement.
Here are the results we saw in just 5 months:
- 344 total profile interactions, up from only 42 interactions.
- 105 website clicks, a significant increase from just 10 clicks.
- 223 direction requests, up from 38 requests.
Positive patient reviews and consistent activity signals boosted trust and local ranking factors.
GOOGLE ADS
Apart from Facebook Ad campaign, we launched and optimized Google Ads campaign targeting key terms like “concierge doctor Rochester,” “private physician NY,” and “direct primary care.”
Here are the results over the campaign period:
- 31,035 impressions
- 1,224 interactions (clicks & engagements)
- 142 verified phone leads
Google Ads channels (Search, Maps, and Display) collectively delivered a high Return On Ad Spend (ROAS) by driving quality, high-intent traffic.
SUMMARY
By combining a strategic redesign, optimized local presence, and data-driven advertising, Rainari Health achieved measurable business growth and a strong digital reputation in the competitive concierge healthcare space.
- 132% Increase in clicks
- 284% Growth in impressions
- 142 Qualified leads from Google Ads
284%
growth in
impressions
132%
increase
in clicks