Raines Dental Marketing Case Study

Case Studies

SEO Growth, Local Visibility & Programmatic Location Pages for Raines Dental

50%

Increase in Google

impressions & clicks

2x

pages indexed in

search engines

THE CHALLENGE

Raines Dental, a premier dental practice in Mullica Hill, New Jersey, wanted to expand its local online visibility and attract new patients from neighboring towns.

Despite having great reviews and offering advanced cosmetic and general dental services, they faced the following challenges:

Limited presence in Google local and organic results.
Few indexed pages, restricting search reach.
No targeted content for surrounding towns in the area.
Stagnant keyword rankings and low click-through rates.

Raines Dental needed an SEO strategy that would strengthen local discoverability, expand keyword coverage, and deliver consistent visibility growth over time.

OUR SOLUTION

Our team developed a multi-pronged SEO growth strategy for Raines Dental, focused on content optimization, technical improvements, and programmatic page creation for surrounding cities and townships.

Key deliverables include:

Comprehensive on-page SEO optimization
Keyword and local search audit
Programmatic landing pages for target service areas
Technical enhancements to improve page indexation
Monthly analytics and performance reporting

SERVICES

Local SEO & Keyword Research
Technical SEO & Indexation
Programmatic Landing Page Creation
Google Business Profile Optimization
Ongoing Performance Tracking

STRATEGY

The strategy centered around content scalability and local relevance. We built structured programmatic pages for each nearby town and optimized the site’s metadata, interlinking, and local schema markup.

Once pages were launched, we focused on improving crawl depth and indexation frequency, ensuring each new page was visible to Google quickly. As a result, the website started to gain higher keyword rankings, stronger impressions, and more consistent visibility across Google’s local ecosystem.

KEYWORD RANKINGS INCREASED BY 50%

As more pages were indexed in Google, Raines Dental began to see significant improvement in keyword rankings. The site ranks for more organic keywords than ever, and keyword growth continues as backlinks are added and domain authority improves.

GOOGLE SEO IMPRESSIONS & CLICKS INCREASE BY 50%

Google Search Console data shows strong improvement as well. Here is the data for a single month:

Clicks increase from 114 to 188
Impressions increased from 8.4K to 12.8K
CTR improved from 0.7% to 1.4%

We focused on CTR optimization for top-impression pages to capture additional traffic.

MORE PAGES INDEXED

The number of pages indexed in Google increased from 15 to 37, adding 22 new discoverable URLs through optimized sitemaps and structured page rollouts.

This expansion helped Raines Dental appear for more long-tail location-based searches, improving both visibility and local reach.

PROGRAMMATIC LANDING PAGE STRATEGY

We built custom programmatic landing pages for every major township and neighborhood around Mullica Hill. Each page was tailored for search intent – “Dentist Near [Town Name]” and optimized with local schema, unique metadata, and Google Map embeds.

This scalable approach improved local keyword footprint, visibility in nearby markets, and direct appointment inquiries.

SUMMARY

Our multi-pronged SEO growth activities delivered some quick wins:

50% increase in Google clicks & impressions
200% growth in indexed pages
Local market expansion via programmatic pages

50%