Telemedicine Marketing Case Study

Case Studies

Generated More Awareness & Leads for a Global Telemedicine Provider Through Ads, Social Media & Landing Page

75%

reduction in cost

per lead

20x

increase in leads

from ads

THE CHALLENGE

At the start of the Covid-19 pandemic, First Medicine, a global telemedicine provider, approached Enspire360 to generate awareness and leads for its video consultation service. Telemedicine providers were competing very aggressively during this unique window, and as a result, the Cost Per Click had gone up five folds for some key phrases. How do we elevate First Medicine above the noise to reach individuals who needed their services the most?

OUR SOLUTION

Detailed competitive analysis to identify gaps
Multi-channel user growth plan
Dynamic facebook segment testing
Push notifications & native ads
Engaging videos
High converting landing pages
Symptom checker widget for health care providers
Informative social media posts

SERVICES

Competitive analysis
Facebook ads
Retargeting ads
Native ads
Push notifications
Engaging videos
Website widget
User experience

STRATEGY

Focus on individuals (especially females) who may be concerned about their family’s health and wellness and afraid to go to the doctor’s office due to the pandemic. Highlight the key benefits of video consultations: avoid contact and risk, convenience, no copay, and quick & easy access.

FACEBOOK ADS

We noticed that the areas that were severely impacted by Covid-19, such as New York City, were very competitive. Instead of targeting based on geographical location, we focused on targeting based on behavior and interests (such as health & wellness, magazines a user reads, individuals they follow etc.). Instead of creating Traffic Ads, we created Conversion Ads to generate more leads.

Then we added Retargeting Ads to bring back users who had visited the website. We made sure to display ads to this audience at a higher frequency to stay top of mind when they are ready to book an appointment. We also created Custom Audiences (such as individuals who viewed at least 70% of our video ads).

PUSH NOTIFICATIONS & NATIVE ADS

We used Push Notifications and Native Ads to generate low-cost traffic. We then used retargeting on Facebook to highlight telemedicine’s key benefits and bring these visitors back to the landing page.

ENGAGING VIDEOS

We created various videos to highlight the key concerns many have in visiting the doctor’s office doing the pandemic and options available to them. These videos were showcased on the Social Media channel, YouTube channel, and used for video ads.

SYMPTOM CHECKER WIDGET

Symptom Checker widget allows users to check their symptoms online and share the link with their family and friends on Social Media. The widget is branded with the First Medicine logo and can be embedded by healthcare providers on their website to help their visitors check their symptoms. This widget allows First Medicine to deliver value to healthcare providers and builds credibility, authority while generating backlinks and traffic. We developed wireframes, requirements, and direction on the User Experience for the widget.

HIGH CONVERTING LANDING PAGES

We developed multiple high converting Landing Pages with a clear call-to-action, social validation, and trust signals.

INFORMATIVE SOCIAL MEDIA ADS

Social Media posts were design to provide useful and sharable information during the time of high uncertainty.

RESULTS

We saw a significant increase in the number of qualified leads and reduction in cost per lead. Through better targeting and messaging we saw a 20x increase in number of leads and over 75% reduction in cost per lead.

75%