Healthcare Website Design to Drive Local Traffic

Case Study
Designed an Engaging Website in 1 Month for a Wellness Practice to Drive Local Traffic and Brand Awareness

High-Converting Website | Local Search Engine Optimization (SEO) | Ai Chat Bot | Retargeting Ad Campaign

days from start to website launch

40%

increase in monthly users and traffic

THE CHALLENGE

Premier Health & Wellness, an innovative wellness brand, approached Enspire360 to help design an inspiring website that conveys the premium position of the brand and its unique value proposition. Furthermore, this website had to be built within a month, in time for the grand opening of their new office. Finally, this brand new website will need local targeted traffic, quickly.

OUR SOLUTION

Competitive analysis to identify gaps
Premium layout design
Added interactive dynamic elements
Integration with Appointment Booking System
Setup their social media presence
Submitted website to directories
Setup Google Business Profile
Setup ad campaign

SERVICES

Inspiring High-Converting Website
Keyword Analysis
New Content Creation
Local Search Engine Optimization (SEO)
Ai Chat Bot
Local Marketing
Directory and MAP Listing
Google Business Profile Creation
Retargeting Ad Campaign
Social Media Setup

STRATEGY

Premier Health & Wellness targets affluent demographics in the Mt. Pleasant, SC and surrounding area. We custom designed the website to position the brand as a high-end premium wellness provider. We developed dynamic location / service combination pages to drive local search traffic. We leveraged directories, social media, and ads to increase visibility and brand awareness.

REDESIGNED HOMEPAGE

Designed a modern and inspiring website that reinforced the premium brand position. Displayed familiar logos of brands they are associated with to build trust. Interactive tiles allow users to understand the various services the brand offers before signing up for the membership. The website includes conversion elements such as an Ai Chat Bot, a Click-to-Call button for mobile devices, and an integration with NexHealth appointment booking system.

RETARGETING DISPLAY ADS

Developed visually interesting ads with consistent branding to increase visibility, awareness, and traffic. Google search ads bring web traffic to specific pages and these retargeting display ads improve brand recall and increase repeat traffic by providing breadcrumbs back to the specific page.

LOCAL SEARCH ENGINE OPTIMIZATION (SEO)

Apart from developing keyword-rich content and making sure the new website is fully optimized for search engines, we went a step further. We developed location service combination pages which are more likely to rank well for local keyword search due to less competition.

RESULTS

The website is getting a lot of compliments, traffic, and engagement. We are seeing significant growth in keywords ranked. There is a consistent 40%+ increase per month in New Users and Monthly Traffic.