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  • Writer's pictureKaushal

9 THINGS HIGH CONVERTING WEBSITES HAVE

Updated: Apr 15



The conversion rate is a very important and commonly sought-after KPI. It’s what decides whether your website will have high or low conversions, so it must be carefully planned out to achieve the best possible outcome for both you as well as visitors on site.


But first, what is website conversion? Its the portion of your website visitors that take a desired action on your website, such as set an appointment, or download a brochure.


You can pay lots of money for an elegant-looking theme but that doesn't necessarily mean they'll ever turn into sales due solely based on their design alone.


Sometimes all those pretty visuals just help when people want information quickly without spending too much time browsing around before deciding if this product/service would suit them personally enough or at least better than others.


1. CLEAR AND USER-FRIENDLY NAVIGATION IMPROVES CONVERSION RATE

Visible navigation outperforms hidden navigation bar chart


Navigation can be one of the most overlooked aspects of website design, but it's also important. Unclear and nonsensical navigations will drive visitors away quickly.

Make sure your navigation is easy to spot as well as understandable so that you don't lose potential customers on frustrating web pages with complicated layouts.


It may seem like common sense, but when looking at successful websites such as Amazon or eBay, which both have straightforward navigator numbers of products in distinct categories.


2. UTILIZING TESTS TO FIND EFFECTIVE HEADLINES

Effective headline types bar graph


The best way to increase your conversion rate is by testing different headlines. For example, an online betting website had a rough time with its headline and wanted to see if any changes could be made for it to perform better.


They conducted some A/B tests on various audiences until they finally reached one which worked like magic. Not only did the new header lead them toward more conversions but also increased revenue up 20%.


3. INCREASING RESPONSIVE DESIGN IMPROVES PERFORMANCE

Responsive design improves performance bar graph


Mobile browsing has overtaken the desktop as the most popular way to access websites, and it’s only getting more prevalent.


Desktop computers are still around but they're in decline, less than 50% of site visitors were coming from them last year according to stats from 2018, and now those numbers are 58%.


For your business' customers, especially potential ones on smartphones or tablets to see what you have available online go ahead and choose one that displays properly no matter how many clicks their device requires.


4. VISUALS THAT BUILD TRUST AND ENGAGEMENT

Utilizing visuals improves performance bar graph


With the help of high-quality visuals, like photos and graphics that will make people know they can trust you or simplify your signup page by removing excess white space with larger images.


It is possible to increase conversion rates on websites. For example, highrise changed its own website’s appearance after switching from lots of tiny elements & pictures (which were difficult for users) to one simple image.


A picture showing an individual smiling underneath text saying "Hi!", this alone increased 47% more potential customers than before.


5. LIVE CHATS IMPROVE CONVERSION BY INCREASING ENGAGEMENT

Live chats lead to a greater conversion rate


Chatting with customers is an essential part of the customer experience. All high-converting websites have live chats, and it's one way you can keep them interested in your business or product while also getting feedback about their needs for future products that may be available.


A major advantage when using this type of communication tool on a website would be being able to answer any questions clients might reasonably ask during these sessions, which means more conversions.


6. NO UNNECESSARY ELEMENTS TO PREVENT DISTRACTIONS

10 key elements to improve web conversion rate


The key to creating a successful website is eliminating all unnecessary elements. You need something for users and visitors, but too many distractions can take away from what matters on your sites such as valuable content or calls-to-action buttons.


It leads people towards conversion opportunities like signing up for email updates and making purchases with PayPal cart links within tweets embedded into Facebook posts.

This will help you rank higher in search engines so potential clients find their way back again soon.


7. QUALITY IMAGES OF PRODUCTS ALLOW CONSUMERS TO SEE THE DETAILS

How many form fields are on the product page bar graph


The human factor and trust are key elements of an effective marketing campaign. When you invest in high-quality images, your customers will be more inclined to buy from the brand because they can see all details.


This is especially true if there’s no distracting background behind product photos like grass or flowers which would make it difficult for someone browsing online shop shelves at home. According to VWO's case study, 9% increased sales after making these alterations, so don't delay.


8. HIGHLY VISIBLE CALL-TO-ACTION BUTTONS IMPROVE CLICK-THROUGH RATE

Background button color popularity bar graph


It’s no secret that red call-to-action buttons perform better than others. They are also very memorable and striking, so these results aren't really surprising if you think about it.

Button shapes make all the difference too, rounded offers more visibility while plain rectangles often go unnoticed or get overlooked altogether because people can easily miss them when placed lower on your page.


Placing a CTA higher up makes sure customers see what they need before moving on to something else which improves conversion rates overall.


9. TESTIMONIALS AND REVIEWS INFLUENCE USER'S DECISIONS

How testimonials and reviews influence buying decisions


To make your product page more engaging, include reviews from happy customers.

This will show potential buyers that you care about their experience and opinion by asking them to post comments after purchasing something on the site if there is anything wrong with it or even just ask questions related to what they purchased from you.


As well as these testimonials work great because when one person buys something else while using our service, not only do we get feedback but also another seal of approval since these people are collaborating which means more sales rights.


CONCLUSION


Case studies have shown that when websites were changed from time to time, the conversion rate increased.


It is recommended you read about different elements on your site and see if there are ways in which they can be improved or modified so as not only to reflect well upon yourself but also entice more customers into converting instead of just browsing through pages until someone buys something off an online cart.

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