Telehealth SEO & Ads Case Study

Case Studies

Improved Ranking, Traffic & Conversions for a Telehealth Provider SAMI-Aid Through SEO, Ads & B2B Outreaches

419%

increase in new

users from traffic

362%

increase in

keywords ranked

THE CHALLENGE

SAMI-Aid, a telehealth service provider, approached Enspire360 to improve its ranking and traffic in an increasingly competitive space. SAMI-Aid offers a telemedicine platform with some unique features that combine digital and one-on-one counseling to optimize outcomes. SAMI-Aid had been working with another marketing agency but was seeing their growth level off.

OUR SOLUTION

SEO Audit to identify gaps and opportunities
Website analysis for conversion optimization opportunities
Evaluation of traffic patterns
Detailed competitive analysis to identify gaps
Multi-channel user growth plan
Development & deployment of ad campaigns

SERVICES

SEO Audit
Keyword analysis & content optimization
Backlink building
Conversion optimization
Ad campaigns
B2B LinkedIn & Email outreach

STRATEGY

We focused on high-intent keywords where SAMI-Aid web pages were ranking on pages 2 to 20 on Google. We started our search engine optimization efforts from these pages and ranked many of them on the first page on Google to substantially increase the traffic. Then we focused on improving the metadata on these pages to make them more user-friendly, significantly improving the Click-Through Rate (CTR). Finally, we made sure the website had the right conversion elements to eliminate dead ends and improve conversions from this increased traffic. We used the high-intent and high-conversion keywords from search to our ads.

SEARCH ENGINE OPTIMIZATION

We improved the website’s silo structure along with site speed and issues with canonical tags. All these elements improved the user experience along with the ranking.

By optimizing pages with high-intent keywords that could rank on the first page, we saw a significant increase in traffic, users, new users, sessions, and pageviews. We also addressed technical SEO issues, improved metadata, and optimized the website for traffic flow and conversion. We also saw a sharp increase in the traffic value which jumped from $0 to $21,400 per month.

Saw a significant improvement in keywords ranked as well as total clicks, impressions, and average CTR. Improvement in CTR, when combined with an improvement in the ranking had a significant impact on the overall traffic to the website. Furthermore, we were able to attract the right type of visitors who are more likely to convert.

BACKLINK BUILDING

We built backlinks from high-authority websites to bring in incremental traffic but also improve the overall authority of the website. We also disavowed backlinks that were dragging our domain authority down.

CONVERSION OPTIMIZATION

Added internal links and a banner right above the footer to eliminate deadends on the website. We also added a 404 page with links to high-converting pages.

SEARCH ADS, RETARGETING ADS & BRAND BIDDING

We used high-intent and high-converting keywords from our SEO efforts for the search ads. We also used retargeting ads to provide more information and bring visitors back to the website. Finally, we used brand bidding ads to channel competitors’ traffic to the SAMI-Aid website and differentiate our services.

B2B LINKEDIN & EMAIL OUTREACHES

Identified segments that may be overlooked but most likely to benefit from telehealth services. We used LinkedIn and email outreaches to connect, engage, and set up appointments for the sales team.

Coworking Spaces: Provider has a vested interest in ensuring (and being perceived as) a safe place to work
Staffing: Agencies can differentiate themselves by offering applicants or new hires paid membership to telemedicine
Manufacturing: Employees have to be on-site and may have health and safety concern
Daycare: Parent and teachers are both concerned about having a safe environment
Security Staffing: Probably an underserved segment that comes in contact with lot of individuals in lobbies of highrises
Wedding Venues: Venue providers can offer limited membership to employees as well as attendees to put their mind a ease and improve participation
Foster Care: Probably an underserved segment with concern for safety

RESULTS

Through our SEO efforts and ads, we saw a significant increase in keywords ranked, users, sessions, CTR and conversions. We were able to drive targeted traffic to conversion-optimized pages from SEO, ads, and outreachs. Through our B2B LinkedIn and email outreach, we were able to generate engagements and new appointments.